Retail Margin

What one unit actually earns you when you sell it direct to a customer — after the costs that usually get forgotten.

The product

Product optional, for printing

Unit cost (excl VAT) what it costs you to make or buy

Packaging per unit box, bubble wrap, insert

Freight in, per unit getting stock to you

Price from

Mark-up %

VAT %

Discount % the promo you are thinking about

Payment fee % card / gateway

Payment fee, fixed per order

Marketing % of sale ad spend ÷ revenue

Delivery you absorb your courier cost less what the customer pays

Damages / breakages %

Old stock written off %

Units a month for the monthly figure

Customer pays (incl VAT)

—

Profit per unit

—

after every cost above

Net margin

—

True cost per unit

—

incl damages & write-off

Break-even discount

—

discount past this loses money

Profit a month

—

VAT is not profit — it is collected for SARS and excluded from every profit figure above.

Runs entirely in your browser. Nothing is uploaded, stored or sent.